Develop Your Go-to-Market Strategy

Course Syllabus here:APS1035, Fall 2024

Instructor:     Professor Steve Treiber

e-mail: steve.treiber@utoronto.ca

APS1035, “Taking a New Venture to Market”, fall term. At some point in their careers engineers and scientists find themselves needing to convince their boss, their company, their co-workers, or a client to try some new idea. That new idea, product or service might be so novel that there are no easy comparisons to be made to something existing and proven, and some of the deciders have little relevant technical knowledge. The science of persuasion will help you overcome this challenge.  Enrollment begins August 2023. Watch here to learn what this course is all about.

Learn the Science of Persuasion. If you are frustrated by your inability to get people to listen and see things your way this is the course for you.  APS1035 is a course on How to develop a successful Go To Market Strategy for Tech Start-ups. Students will learn how to find a market for their idea, identify the people who are persuadable in that market, and sell them on their idea.  Students will learn how to negotiate a contract and then turn that success into more opportunities.  Learn from success, see Professor Treiber’s linkedin, and watch this.  All lectures are pre-recorded and live classroom time will be problem solving webinars, team role play excercises, contract negotiations, and student presentations, also recorded. Guest speakers who are leaders in the world of sales will make short presentations about their experiences.

The course learning objectives are delivered via lectures, exercises, role playing, group presentations and homework assignments, based on real start-up sales pursuits of the creators and teacher of the course. Students will learn how to organize and communicate their thoughts and facts in a way that will increase their probability of succeeding in convincing the decision makers that they should take a chance on a new idea or innovation.